A career life time in creative, advertising and marketing.

My formal qualifications are in Fine Art and Design, starting in the industry as a graphic designer and then art director, and then progressing to managing my own Design & Advertising Agency. Moving forward, more by necessity than choice, I transitioned from crazy creative to formal suit, and found myself thinking of marketing outcomes and business management more than Photoshop and Illustrator.

Success evolved to be a case of immersing myself in strategy while developing marketing and business solutions. I have worked on both sides of the fence with 4 significant roles managing in-house marketing, and various agency side positions including senior leadership positions and autonomously managing the regional office of Grey World Wide.

I discovered digital in 2000 and have cultivated an extreme passion for the innovation that this channel offers - as a foundation I believe in confronting the status quo and elevating thinking in delivering beyond the challenge, especially in innovative solutions and personalised experiences. Driven by an undying fascination for technology and the utilization of digital and social channels as the future, I believe in an evolution of thinking and the endless potential that lies ahead in communication solutions.

Drop me a line at wcjacobs@bigpond.com